ground work firmly laid by the innovative promotions
of the 1930’s, Daisy was ready to launch into its
most successful promotion ever; the Daisy Red
Based on the popular comic strip
western hero, the new gun was introduced in the
spring of 1940 and produced until mid 1942 when
Daisy’s production was converted to the war effort.
Following the war, the air gun was reintroduced in
November 1945. By 1949 it had become so popular
that more than one million units were sold in a
single year; a sales figure unheard of at the time!
In fact, the Red Ryder had become so popular that on
more than one occasion mail was received at the
Daisy offices in Plymouth, Michigan addressed simply
to the “Red Ryder Company”.
The Red Ryder was and sill is the
best-known BB gun ever built and a special display
of Red Ryder BB guns at the Daisy Airgun Museum
follows the progression of the Red Ryder over the
It was also in the late 40’s that
Daisy introduced the famous penny pack of BBs wound
in a long roll of individual cellophane segments
allowing a youngster to tear off as many packs as
his finances would support.
1880 ║ 1890 ║
║ 1930 ║
The War Years